Irish elections use a voting system called proportional representation by means of a single transferable vote (PR-STV). Under this system, voters complete their vote by ranking some (or all) of the candidates in order of preference. The determination of who is elected is determined through a series of counts where candidates are eliminated and surpluses are distributed.
The electorate in any election forms a heterogeneous population. Voters with different political and ideological persuasions would be expected to have different preferences for the candidates. Mixture models are proposed to explore the heterogeneity amongst the voters of the Irish electorate. The proposed mixture model describes the electorate as a finite collection of homogeneous populations and a ranking data model is assumed within each of these homogeneous populations. The application of mixture models to explore voter heterogeneity is demonstrated on data from two Irish elections. Data from eight opinion polls taken during the six weeks prior to the 1997 Irish presidential election are analyzed. These data reveal the evolution of the structure of the electorate during the election campaign. In addition, a data set that records the votes from the Dublin West constituency of the 2002 Irish general election are analyzed to reveal heterogeneity in the actual votes of Irish elections.